Interfaces peopleunderstandat first glance

We research, design and test websites and apps for businesses in Kenya, so customers find what they need, trust what they see and finish what they start.

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CheckoutStep 2 of 3
Your nameWanjiru Kamau
M-Pesa number0712 345 678
Delivery areaWestlands, Nairobi
TotalKES 3,500
Pay KES 3,500 with M-Pesa
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UI and UX design: what is the difference?

UX design is how a product works. It covers the structure, the steps a person takes and how easy it is to get something done, like finding a product, booking a service or paying with M-Pesa.

UI design is how a product looks and feels: layouts, colours, type, icons and buttons. A good interface makes the right action obvious and builds trust at a glance.

A beautiful screen that is confusing to use still loses customers, and a well-planned flow that looks untidy still feels risky. You need both, which is why we design them together.

Fewer abandoned checkouts

Shorter, clearer steps help more people finish paying instead of giving up halfway.

More enquiries

When visitors know what you offer and how to contact you, more of them get in touch.

Fewer support calls

If the design answers questions before they are asked, your team spends less time explaining.

UI/UX design services

Use one service or the whole journey, from first research to developer-ready screens.

Research and discovery

We talk to your customers and look at how they use your site or app today, so design decisions rest on evidence rather than guesses.

  • Customer interviews
  • Competitor review
  • Analytics review
  • User journeys

UX design

Structure, flows and wireframes that make it obvious where to go and what to do next.

  • Site maps and flows
  • Wireframes
  • Sign-up and checkout flows
  • Content layout

UI design

Visual design that matches your brand and stays clear on small, low-brightness phone screens.

  • Layouts and screens
  • Colour and typography
  • Icons and imagery
  • Mobile and desktop versions

Prototypes and testing

A clickable prototype you can tap through on your own phone, tested with real people before development begins.

  • Clickable prototypes
  • Usability testing
  • Feedback and revisions
  • Developer-ready handoff

UX audits and redesigns

We review an existing site or app, find where visitors get stuck and fix those parts first.

  • Expert review
  • Drop-off analysis
  • Prioritised fixes
  • Redesign roadmap

How we design

You see the work early and often, so there are no surprises at the end.

  1. 1

    Understand

    We learn about your business, your customers and what is going wrong today.

  2. 2

    Sketch

    Flows and wireframes show how the product will work before any visual design.

  3. 3

    Prototype

    You tap through a clickable version on your own phone and tell us what to change.

  4. 4

    Test and refine

    Real people try it, we fix what confuses them and hand over final files.

Design that works on real phones in Kenya

A design only succeeds if it works where your customers actually are: on a phone, in daylight, on mobile data.

Mobile first

Screens are designed for small phones first, with large tap targets and thumb-friendly buttons.

Clear M-Pesa flows

Payment steps are short and clear, so customers know when to expect the prompt and what happens next.

Readable in bright light

Strong contrast and comfortable type sizes keep text legible outdoors and on lower-quality screens.

Light on data

Simple layouts and compressed images keep pages and screens quick on slow connections.

Plain language

Short, clear wording in English, and Swahili where your audience needs it, with no jargon.

Accessible to everyone

Good contrast, readable text, keyboard support and clear labels help people with different needs.

Signs your website or app needs a UX redesign

Ask for a UX review
  • People add items to the cart but do not pay
  • Visitors leave from the homepage without clicking anything
  • You get calls asking things your site should already answer
  • The site is awkward to use on a phone
  • Pages feel cluttered or look different from one to the next
  • New features keep making the product harder to use

What you receive

Clear, organised files that you or any developer can build from.

Flows and wireframesClickable prototypeUI screens for mobile and desktopStyle guide with colours and fontsReusable component libraryUsability test findingsDeveloper-ready design files

Want it built too? Our team also develops websites, online shops and mobile apps, so what we design is what you get. We are based in Nairobi and work with businesses across Kenya, including Mombasa, Kisumu, Nakuru and Eldoret, in person or remotely.

Questions about UI/UX design

Cannot find your answer? Send us a message and we will reply.

What is the difference between UI and UX design?

UX design is how a website or app works: the structure, flows and steps a person takes. UI design is how it looks: layouts, colours, type and buttons. A product needs both to be easy and pleasant to use.

How much does UI/UX design cost in Kenya?

It depends on the number of screens, how much research is needed, whether you need a prototype and a design system, and whether you want design only or design and development. Tell us about your project and we will send a quote.

How long does a design project take?

A focused design for a small website or a few app screens can take a few weeks. Larger products with research and testing take longer. We give you a timeline once we know the scope.

Do you design for phones first?

Yes. Most customers in Kenya use phones, so we design small screens first and then scale up to tablets and computers. We check designs on real phones, not only on a computer.

Can you redesign my existing website or app?

Yes. We review how people use it today, find where they get stuck and fix those parts first. You can redesign everything at once or improve it step by step.

Will you also build what you design?

We can. Our team also builds websites, online shops and mobile apps, so your design goes straight into development without being rewritten. You can also take the design files to another developer.

Want a design people enjoy using?

Get a quote

Tell us about your project

Share a few details and we will reply with ideas and a quote based on what you need.

Talk to us

Chat on WhatsApp Call +254 794 364 868